You Throw Away Summer, You Throw Away A Quarter.
Updated: Feb 20
Don't Fall Victim to The Summer Slump Build Your Pipeline!
The BUZZ that takes over every sales floor all summer long is the idea that cold calling during the summer months is a bust. I'm here to tell you that's not true! Don't fall victim to the "summer slump." Sure, summer may not be the ideal time for closing business but what about building your pipe?
Build Your Pipeline
Phone's just aren't ringing as much during the summer months because your competitors are buying into this story. Take advantage! Pick up the phone and start dialling! Don't assume every single person important to your sales cycle is on vacation. With way less inbound calls, people are more likely to answer and engage.
IF YOU THROW AWAY THE SUMMER, YOU THROW AWAY A QUARTER.
Remember 1/10 opportunities close. When you are heading into Q4 and are wondering where all the opportunities are, look back at your summer. Did your sales team cold call consistently and effectively? Did they speak with the right person, qualify and book meetings? Did these meeting translate into items on your forecast? Did you grow your pipeline overall to ensure success in Q4 and quarters to come? Organizations don't come to a complete stand still. The office is still open! Someone is still working! Someone is still taking meetings!
Are you a startup? Don't have a sales team? Is your sales team to busy closing with no time to prospect? Drop us a line or email - firstname.lastname@example.org to find out about our business development services and what that means for your company.